Good quality, fashionable clothing has managed to avoid the recession in the case of many online and high street stores, largely thanks to clothes buying often being a 'pick me up' for many people as well as an essential for many more. With the total online clothing sales in the UK predicted to rise to about £6 billion by 2012, around 13% of the market, it seems that even an economic downturn can't stop Britain's love of the latest styles and trends.
Even with shops closing and companies going out of business, online shopping spots have given the clothing industry the boost it needed. So, as well as top name fashion stores with online gateways, new stores are popping up with an online-only presence as well as online price comparison and reviews sites to let users know where offers the best deals and reputable dealers are.
As well as new websites popping up, fashion upstarts haven't been put off by the declining financial status all around them and one new line that has come into recognition recently is Liquorish clothing.
The new East London label has been creating a fashion storm recently after a slew of celebrities have been spotted wearing its vintage inspired creations, from Pixie Geldof and Daisy Lowe to Rihanna. Taking themes and patterns from the 80s and mixing them up with a contemporary fit, bright prints and a fun sense of what can be fashionable, the small label has been turning heads wherever it goes lately. Mechanics' jumpsuits a la Madonna's 'Material Girl', sequinned collections and even a range of jackets are on offer. With the label's peplum frocks and chic prints are now available in a select few high street stores, with the number ever-growing, as well as supermarkets and online stores.
It is hoped that online stores will follow in the footsteps of huge shopping centres and create a one-stop shop for everything from dinner dresses and matching accessories to everyday essentials to shoes, kids' wear, designer collections and more. In addition, moving the shopper's one-stop destination online means that, wherever customers live, they will be able to have access to a vast selection of up-to-date styles at an affordable cost.
So, from Connie Fisher’s My Favourite Things to London's Liquorish Clothing, for new brands, good quality clothing, and an easy way to shop, the online choice is fast becoming the number one outlet for fashion.
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